B | Orgill Case Study Germantown Hardware Solving real-world retail challenges with the best Orgill has to offer 0 days closed because of remodel 38% sales increase after project completion 58% increase in salesfloor square footage Executive Summary . . . . . . . . . . . . . . . . . . 01 Market and Project History . . . . . . . . . . . 02 Addressing Immediate Issues. . . . . . . . . 06 Extreme Planning Phase . . . . . . . . . . . . 16 Getting the Assortment Mix Right. . . . . 20 Merchandising Innovations. . . . . . . 26 Putting the Plan into Action. . . . . . . . . . 30 Spreading the Word . . . . . . . . . . . . . . . . 36 Learnings to Be Shared . . . . . . . . . . . . . 44 Testimonials: Project Insights. . . . . . . . 46 About Us. . . . . . . . . . . . . . . . . . . . . . . . . . 48
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