20 | Orgill Case Study Getting the Assortment Mix Right 04 GETTING THE ASSORTMENT MIX RIGHT As part of the planning process, one of the earliest areas the Orgill team, made up of employees from Orgill and its subsidiaries, Central Network Retail Group (CNRG) and Tyndale Advisors, identified as an opportunity for improvement was to review and adjust Germantown Hardware’s merchandising strategies. Over time, the store had not addressed its product mix. The former owners were content to focus their sales efforts on the product categories where they did particularly well: lawn and garden, paint, outdoor power equipment and grilling. This strategy, however, left a variety of customer needs unmet. The store, in its legacy state, made it difficult for customers to find the products they needed to complete a project. This also meant the store was leaving potential sales on the table and forcing customers to go elsewhere for their basic hardware needs.
RkJQdWJsaXNoZXIy MjkzMjMw