24 | Orgill Case Study The Finished Product While the nature of any CNRG brand is that the project is never truly finished because the teams are constantly trying new things, overall, the assortment team was pleased with the initial merchandise implementation at Germantown Hardware. “There were certainly things that popped up along the way that we didn’t expect, but in the end, I think we were happy with what we achieved at Germantown Hardware,” Burdick says. “I think we met the goals we set out to meet and the store now offers customers a complete A to Z assortment of hardlines and also still stands out in the areas where it has always been dominant.” Goldsworth is also quick to point out, however, that as the Orgill team continues to get post-grand reopening data in from the newly reset and redesigned store, they will continue to evaluate the merchandise mix. “We are always looking at the data to see what we feel is working and what might need to be adjusted,” he says. “We do this with all of our brands, and it’s how we continue to refine the assortments we put together. We share these insights across our organization so all of our teams can make more informed decisions to ultimately help our customers.” Ultimately, for the assortment team, the success of their efforts really comes from the feedback and actions of customers. And according to Burdick, this anecdotal evidence would suggest the community has been pleased with their decisions. “Germantown Hardware was in significant upheaval for the better part of a year,” he says. Lots of noise, lots of dust and lots of products being moved. Throughout all of this, the customers never wavered coming into the store. As the product started to come together, all we heard were positive comments from those customers. I think the biggest testament to overall the efforts, though, were the reactions we got at the grand reopening. Customers were just overwhelmed and grateful that ‘their store’ was so improved.” After - Builders Hardware After - Rental
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