Orgill Case Study | 1 In 2020, Germantown Hardware, in Germantown, Tennessee, was acquired by Central Network Retail Group (CNRG), a wholly owned Orgill subsidiary and multi-format, multi-brand retailer operating more than 140 hardware stores, home centers and lumberyards in 16 states. With the acquisition of Germantown Hardware, located only 10 miles from its headquarters, Orgill saw the opportunity to operate a nearby store and showcase its retail programs and Tyndale Advisors’ services. It could act as yet another real-world laboratory for testing and developing retail concepts and best practices for Orgill customers to use in their own businesses. Germantown Hardware is a fixture of the community and the only independent home improvement retailer in the area. It was previously owned by the Wagner family, who were longtime Orgill customers. They approached Orgill about selling their business in 2020. While popular among local residents, the store had been underperforming for a variety of reasons, primarily centered around a lack of complete assortments and a limited selection within core hardware categories, such as electrical, plumbing and builders hardware. Once CNRG’s acquisition was complete, the company brought all of its resources to bear on improving the operation. The goal was to build a high-performance hardware store that not only offered customers dominant presentations in paint, outdoor power equipment and lawn and garden, but also offered a complete resource for all their home improvement needs. The Orgill team, including CNRG, Orgill and Tyndale Advisors (another wholly-owned Orgill subsidiary) worked together to completely transformGermantown Hardware. This transformation showcased the efforts of a wide range of the three companies’ internal teams to work on the acquisition plan, store redesign and remodel, remerchandising, and marketing and rebranding plan—along with the events surrounding the store’s grand reopening in the community in 2022. The Orgill team tackled different challenges during the Germantown Hardware project, from a changing project scope to rehabbing a store that had not seen significant improvements in almost 20 years. But the final result brought together the best of Orgill, CNRG and Tyndale Advisors’ services and offerings and is a true showcase for Orgill customers of what Orgill can do for them. The Orgill teamwas also able to accomplish all of this without shutting down the store for even a single day. Not only did customers continue to shop, but the business posted double-digit sales increases during the construction phase and saw a 38% increase in year-over-year sales following project completion. The work to transformGermantown Hardware into a living laboratory for Orgill—where store successes can translate into helping Orgill customers—is only just beginning. Executive Summary The Orgill team tackled different challenges during the Germantown Hardware project, from a changing project scope to rehabbing a store that had not seen significant improvements in almost 20 years.
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