Orgill Case Study | 31 as patio furniture and grills. Other departments needed an increase in SKU count to fill out assortments, but didn’t get an increase in floor space. To make the most of the space they had, the team used techniques such as sliding racks and sliding shelves. “The overall square footage for some of our core categories didn’t increase that much,” says Jason Burdick, operational project manager for Tyndale Advisors. “We used space saving techniques to get the assortments we wanted, which included adding to the SKU count in most cases.” Dealing with overstock was another problem the new merchandising solved. Instead of overstock stacked on top of gondola runs, the new fixtures include innovative kickplate drawers (compartments hidden on the bottom of fixtures). There is also warehouse space in the back. The result is a cleaner looking store space that is more appealing to the Germantown customer base. “For some stores, overstock on the top shelf is perfectly acceptable; it all depends on the individual store and the target customer,” Walker says. “But the target customer coming into Germantown demands a cleaner, streamlined appearance. They’re comparing their shopping experience here to what they might get at a department store such as Target. Removing the overstock to where it was accessible, but out of sight, was important to us.” To update the overall appearance of the interior, the Orgill team swapped out older, black fixtures with newer, beige colored fixtures, which are more common in the retail industry today. Instead of fixtures being placed diagonally throughout the middle of the salesfloor, which was the previous layout, fixtures are now perpendicular to the wall. There is also now a central aisle with opportunities for promotional merchandising, such as endcaps, stackouts and dumpbins. These displays, critical to driving impulse purchases and promoting a retailer ’s price image, will bring merchandising best practices directly to the showfloor at Germantown Hardware. “Orgill is very strategic in helping retailers plan their promotional spaces, such as endcaps and stackouts, and it’s one of the strengths of our merchandising program,” Walker says. “We don’t ask retailers to follow a predetermined assortment and auto-ship it to their store. Instead, we want retailers to create assortments that are relevant to their customers.” After - In-Store Pickup After - Long Handled Tools
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