Orgill Case Study | 45 “Germantown Hardware is fully operating as a community hardware store, but at the same time, we're taking lessons from this that would be relevant for any dealer because we're operating this store 100% as a neighborhood store,” says Tony Foy, director of Tyndale Advisors marketing. “We intend to share everything we learn with our customers, because most dealers aren't going to go to the level of trying things, measuring them and validating results like this.” Foy adds that looking back at the transaction count from April 12, which was the first day of the grand reopening event, to now, year-over-year is up nearly 20%. “There was a big peak on the weekend of the main event, but even after that, the transaction count lift in this climate has remained above 20%, which is particularly impressive as the rest of the industry is experiencing declining transaction counts,” he adds. Top 10 Departmental Sales% Increase vs. 2021 Comp Store Financial Analytics vs. 2021 +28.3% +29.4% +9.9% +54.4% +79.7% +45.6% +60.7% +35.7% +82.9% Year to date as of 7/31/2022 Hardware & Fasteners Lawn & Garden Electrical Outdoor Living Household HVAC Outdoor Power Equipment Plumbing Power Tools & Accessories Paint & Sundries +139.7% 2021 Performance 2022 Performance Improvements Sales $2.87M +39.3% Average Ticket $38.17 +18.4% Margin 41.49% +109bp Gross Margin Dollars $1.19M +43% Transactions 75,000 +17.7%
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