46 | Orgill Case Study Testimonials: Project Insights 09 WORK I NG W I TH ORG I L L IMMEDIATE IMPROVEMENTS ASSORTMENT PLANNING IMMEDIATE IMPROVEMENTS WORKING WITH ORGILL COMPANY CULTURE “Our teams are exposed to so many businesses out here as opposed to an individual who is immersed in one store and they don’t get to measure that against what is taking place outside their four walls.” Raymond White CNRG “We knew that there was a lot we could come in and do to help the business improve right away. But we also wanted to look beyond the typical business improvements that we felt we could implement. We saw an opportunity to really embrace Germantown Hardware as a local laboratory.” John Sieggreen CNRG/Orgill “We could see that customers were buying items the store just didn’t have before, and not only was this creating an immediate sales lift, but by adding complete assortments with complementary vendors and products, we were also able to make an immediate impact on margin.” Raymond White CNRG “First thing, after generally doing a cleaning and organization of the store, was to look at these core categories where they had sort of lost. In a lot of ways, these categories, like builders hardware, plumbing and electrical, were low-hanging fruit for improvement.” Chase Holmes CNRG F L E X I B I L I T Y WORK I NG W I TH ORG I L L ST RAT EG I C P L ANN I NG LOYA LT Y PROGRAM HAP PY CUSTOME RS TESTIMONIALS “Everyone had their areas of expertise, but that didn’t mean that when one team finished their main area of planning they would just pass the baton to the next team and say ‘good luck.’ Everyone was in this from beginning to end.” Phillip Walker Tyndale Advisors “The average ticket of a loyalty customer is so much higher than that of a non-loyalty customer. This is something for retailers to consider when thinking about where to invest their dollars to have the biggest return on investment.” Charlotte Wells Tyndale Advisors “Now customers see Germantown Hardware as a place where they can get everything they want without having to go to a big-box store. They're grateful for that local option with enough assortments, and a broad enough assortment, to be able to support all of their shopping needs.” John Sieggreen CNRG/Orgill “In some ways, our first order of business was to right the ship to make sure it didn’t keep taking on water while we were moving forward with the bigger plans we had for the business. This team did a great job doing exactly that. They got it through that in-between period.” John Sieggreen CNRG/Orgill “We specialize in pivoting. That’s the nature of a lot of the projects we work on, and again, while an individual retailer might only work on a project like this once or twice in their entire careers, our team handles these kinds of projects all the time.” Chris Freader Orgill “Orgill is very strategic in helping retailers plan their promotional spaces, such as endcaps and stackouts, and it’s one of the strengths of our merchandising program.” Phillip Walker Tyndale Advisors “It doesn’t matter if it is a CNRG brand or not, if we are helping our customers, our goal is to help the retailer build a product presentation that is right for their market and that will help their business be more successful.” Bryan Goldsworth Tyndale Advisors
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