6 | Orgill Case Study Addressing Immediate Issues 02 ADDRESSING IMMEDIATE ISSUES Taking the First Steps While Germantown Hardware had a relatively positive reputation in an upscale community and was located in an ideal spot along a busy thoroughfare, the business had somewhat languished over the past decade. The owners had not made any significant investments in store improvements and had not done any remodels or merchandising reviews for some time. “This isn’t all that unusual,” says John Sieggreen, Central Network Retail Group (CNRG) president and executive vice president of retail at Orgill. “A lot of the time, it can be easy for owners to take a conservative approach to their businesses and they may not take a hard look at what they might have to do to improve. That’s where we can kind of come in with a fresh set of eyes and easily see where there are areas for improvement.” Before - Germantown Hardware Salesfloor
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