Orgill Case Study | 11 For the Bundicks, the MDR study confirmed the Blanco market was ripe for growth and was being dramatically underserved by other home improvement providers. It also provided a clear overview of product categories to focus on. “I had never seen anything quite like it,” Jim says. “There was surprising data. It showed us things that people couldn’t buy in this area. For example, there was no paint available within 30 miles of Blanco. It showed different product categories and a distance people would have to drive to get them. It confirmed this was the right location for us.” Armed with the information provided in the MDR study, the Bundicks relied on Musselman’s help to harness other Orgill resources and turn these insights into a solid plan for growth. For that next phase, Musselman enlisted the help of Orgill’s Retail Development Manager Mike Barker. Orgill’s Business Development team and its specialists like Barker work with retailers who are considering growth-focused projects. They help retailers transform their stores by enhancing assortments, reworking their merchandise presentation, adding categories and engaging in myriad other operational improvements. “Our team of RDMs come in because they really understand all of the different services we can offer a retailer to help them improve their operations, and they know the ins and outs of our assortment planning and category management tools,” Musselman says. “We know the customers and the market, and the RDM becomes the specialist who can take a customer’s idea of where they want to go and utilize the programs Orgill offers to make that vision a reality.” Before After
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