Orgill Case Study | 17 With a plan for improvements at K&C Supply coming into clearer focus, there were several other steps Barker and Musselman needed to go through before presenting the Bundicks with their final recommendations. “At every step in the consultation, Mike [Barker] would sit down with us and clearly explain what he was doing, what he was seeing, what he needed from us and what the next steps were,” Dana says. “He was very clear about the process, and that made us feel very comfortable with everything that was going on.” All About the Data One additional important component of putting together the final proposal was for Barker to connect the K&C Supply team with Orgill’s in-house POS data team. During his initial visit to K&C Supply, Barker arranged a Zoom call between all of the parties and Lisa Barksdale, Orgill’s Point of Sale data manager, at the company’s headquarters. During the call, Barksdale went over the POS data the Bundicks had provided and described how the items within their inventory fell into the different item classes for matches with Orgill’s inventory. She also asked the Bundicks if they had any questions about the data and walked them through how they could review the files themselves to flag any products or brands they wanted to make sure weren’t impacted by any suggested changes. “They can look through the list and simply let us know any products or vendors that they don’t want us to make adjustments to,” she says. Barksdale also explained how the pricing on new items would be set to the pricing sensitivity level the K&C team had chosen for their store. This is important because the Smart Start products are shipped with tags, and the tags will reflect retail pricing. However, the owners could adjust any of the prices to better meet their market’s needs. Moving Forward STRATEGY Before After
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