Orgill Case Study | 19 The Final Proposal After walking the Bundicks through every step in the process, Barker was prepared to assemble his final proposal for improvements to their merchandise presentation. In all, Barker’s final proposal for K&C Supply included more than 60 Smart Start assortments that touched on nearly every category in the store. Barker identified Smart Start selections that would offer more complete assortments in areas ranging from hand tools and power tool accessories to plumbing, fixtures and painting supplies. “We wanted to be as thorough as possible, and we want to present the customer with the entire range of what we think we could offer them,” Barker says. “We are careful to be thorough because every assortment we present represents the potential for them to grow sales and reach more customers.” Some of the assortments included in Barker’s proposal were: • A reset of the hand tools area, adding product lines from Stanley, IRWIN, Vulcan, and more. • A reset of the power tools area to add Milwaukee products. • Enhancements to power tool accessories, adding lines from IRWIN, DEWALT, Norton and Diablo. • The addition of grinding and sanding assortments, including lines from Norton and 3M. • The addition of an expanded Hy-Ko sign program. • A reset of the breakers and panels assortment, with lines from Square D and Homeline. • An enhancement and reset of long-handled garden tools. • An expansion of plumbing repair parts, with lines from Fluidmaster and Danco. • The addition of trailer balls, mounts and locks, tiedowns and tarps. “We were pretty aggressive with what we thought they could do and the additional business they could likely drive by enhancing the assortments we had targeted,” Barker says. Once he had presented the K&C Supply team with their options and outlined a timeframe for the project, Barker left the decisions up to them. After weighing their options and going back and forth with Barker on additional ideas, the Bundicks decided that they were going to proceed with more than 25 Smart Start options. In all, the plan K&C Supply decided to proceed with would include more than 135 linear feet of product resets between Smart Start and a reset in the power tool accessories area. Before After
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