Orgill Case Study | 21 “We started receiving the merchandise before the implementation team got here, so we had most everything on hand when they showed up,” Dana says. “They sent a complete team of people and they got to work. When they came in, they had a plan. They arranged everything and had the new merchandise ready to go before they started pulling things off the shelves. They were able to get everything done with minimal disruption.” Jim says he also liked the fact that the new merchandise came in tagged and ready to go so all of the new items were priced and ready to be sold. “They even went through and tagged our existing merchandise that we were using in the new assortments so everything matched up,” he says. The entire process of pulling product, moving sections to better align adjacencies, setting the new assortments and point of purchase signage was completed in less than five days. Dana also appreciated that the Orgill team doing the resets was very conscious of the customer traffic during the project and also very cognizant about making sure the K&C employees were comfortable with the progress and any changes that were being made. “They were very good about asking us questions along the way,” Dana says. “When it came to relocating a section or needing to move something, they would always come and ask us what we wanted to do.” An Immediate Impact According to the Bundicks, they began experiencing a positive impact from the resets before the project was even done. “As the team was in here setting stuff, we had customers walking up and looking through the product that they were trying to put up on the shelves,” Dana says. According to Jim, once the reset was complete, they continued to see dividends from the enhanced assortments. “There is no doubt we are getting a positive reaction to it,” he says. “We are seeing our contractor customers come in here and they see things like our 12-inch saw blades, and these are products that they go through one or two a month. These were products that they used to have to drive 20 to 30 miles to get, and now they can get them here.” Before After
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