A Concept Center Upgrade Will Create an Orgill Campus
In addition to the enhancements Orgill is making in 2023 to its distribution network and sales force, Orgill also is looking for new ways to expand the idea of what a distributor can offer retailers in terms of concepts and ideas for growth.
Earlier this year, Orgill announced plans to expand its campus in Collierville, Tennessee. A large part of the expansion will include the ground-up construction of a new, 500,000-square foot Concept Center.
Orgill has broken ground on the project and once completed, the new facility will replace Orgill’s existing, 250,000-square-foot Concept Center located in Olive Branch, Mississippi.
“Having access to a Concept Center is critical to how we help our customers,†says John Sieggreen, Orgill executive vice president of retail. “The Concept Center is a real-world retail laboratory, where we can build and test retail concepts. We use this facility for everything from building and experimenting with the model stores we set up at our Dealer Markets, to setting up full categories or departments for our customers to see prior to implementing in their stores.â€
Construction on the new facility, which will be adjacent to Orgill’s corporate headquarters, is underway now and is expected to be completed in 2024.
In addition to being able to set up retail store models, department sets and more, the new facility will also have the space to serve as a multifunctional facility, according to Sieggreen.
“We hope to use the new Concept Center to do everything from hosting customer events and vendor conferences to opening it up for industry events or customer functions,†Sieggreen says. “We see this serving as a central hub for a lot of our customer and vendor interactions and becoming a significant addition to our other regular events where we showcase our programs and services, like our Dealer Market and four annual Online Buying Events.â€
A Commitment to the Independents Conference in Dallas
Along with the investments Orgill continues to make to provide better service to its growing network of customers, the company also remains committed to helping support the entire independent channel.
One of the ways Orgill embraces this idea is by supporting the North American Hardware and Paint Association’s (NHPA) Independents Conference, which will take place August 2-3 in Dallas, Texas.
The NHPA Independents Conference is designed to bring together the entire home improvement channel to support independent retailers, regardless of their affiliations. The inaugural two-day event will focus on how independent retailers are using technology to streamline their operations, grow profits and better compete in today’s market.“
At the end of the day, we think it is important to throw whatever support we can behind important events like the NHPA Independents Conference,†Moore says. “The reality today is that all independent retailers need to rally together to find ways to compete and remain relevant against competition like The Home Depot, Lowe’s, Menards, Amazon and Walmart. The only way we are going to ensure independent retailers continue to thrive is by coming together to share ideas and support one another.â€
In support of the NHPA event, Orgill is holding its own companion activities adjacent to the Dallas conference, beginning August 1st. These activities will include Orgill’s popular Technology Symposium, additional educational sessions and opportunities to interact with key product vendors. Orgill will also be hosting a networking celebration at the world-famous Gilley’s that is open to all conference attendees.
Orgill will also have members of its sales team and headquarters staff on hand to help customers get the most out of the company’s Fall Online Buying Event, which is running concurrently with the live event.
“While our Online Buying Events offer customers the opportunity to access promotional buys, see new products and learn about programs and services from wherever they might be, having this chance to sit down face-to-face with our customers and help them through the process adds a new dimension to the experience,†says Greg Stine, Orgill executive vice president of marketing and communications.
Orgill’s Fall Online Buying Event runs from July 31 through August 13 and is one of four seasonal Online Buying Events Orgill offers its customers throughout the year.
About Orgill:
Orgill, the industry’s fastest-growing hardlines distributor, was founded in 1847 and is headquartered in Collierville, Tennessee. Orgill serves more than 12,000 retail hardware stores, home centers, professional lumber dealers and farm stores throughout the U.S. and Canada, and in over 50 countries around the world. More information can be found at orgill.com.
For more information, contact:
Earl Bernard
800-347-2860 ext. 5560, [email protected]